Halberd Health
Fourteen clinics and a wayfinding system that assumed everyone arriving was calm. Rebuilt around the people who are not.
| Service | Brand |
|---|---|
| Disciplines | Environmental graphics · Wayfinding · Accessibility |
| Duration | Nine weeks |
| Shipped | Identity system, wayfinding system, 400+ panels across fourteen sites |
| Sectors | Healthcare, Clinics, Public-facing |
From the brief: "Everyone who designs our signs is calm when they design them. Nobody arriving here is calm."
🧭
No panel lists more than four destinations. A worried person reading a list of nine reads none of them, so the limit is a rule rather than a guideline — and it is why arrows carry more of the load than words.
What we made
Brand — the nine weeks, and everything they shipped.
Every pairing in the system was tested for contrast before anything was manufactured, at the distance it is actually read from rather than on a screen at arm’s length. Two of the original pairings failed and were changed.
- Identity system, built around arrival rather than around reassurance
- Wayfinding strategy, written for people who are not calm
- A zone colour system, used as full-bleed fields rather than as accents
- A pictogram set drawn at one weight
- Over four hundred panels across fourteen sites
- Arrival correspondence — appointment letters and arrival cards
- Contrast and legibility evidence, tested before installation
