Case Studies

What the brief said, what we made, and what happened afterwards. Sixty-one brand systems since 2016.

Verrand Water

A water utility whose customers could not tell a bill from a warning. New name architecture, new system, and a third fewer support line calls a year.
Verrand Water

Fennwold

A hundred-and-forty-year-old bank had bought two smaller ones and was running three brands at once. One system, three names kept, no confusion in the branch.
Fennwold

Nordwake

Nine years of a wordmark drawn in a hurry, and a product that had long outgrown it. A system, a site, and something the sales team stopped apologizing for.
Nordwake

Sundermill

Eleven products, eleven personalities, one shelf. A verbal and visual system that let the range look like a range without any of them going quiet.
Sundermill

Halberd Health

Fourteen clinics and a wayfinding system that assumed everyone arriving was calm. Rebuilt around the people who are not.
Halberd Health