Field Notes

Notes on brand work from the people doing it. Debriefs, arguments, and the occasional thing we got wrong.

Guidelines nobody opens

Ninety pages, a beautiful cover, and nobody has opened it since the handover meeting. The problem is not the length.
Guidelines nobody opens

The debrief: Verrand Water

Every project gets a debrief, and this one had three things in it worth saying out loud. Two were ours. One we would do differently tomorrow.
The debrief: Verrand Water

Why agency pricing is a phone number

We called twelve studios and asked one question. Eleven of them would not answer it without a meeting. Here is what that costs everybody, including the studios.
Why agency pricing is a phone number