Guidelines nobody opens Ninety pages, a beautiful cover, and nobody has opened it since the handover meeting. The problem is not the length.
The debrief: Verrand Water Every project gets a debrief, and this one had three things in it worth saying out loud. Two were ours. One we would do differently tomorrow.
Why agency pricing is a phone number We called twelve studios and asked one question. Eleven of them would not answer it without a meeting. Here is what that costs everybody, including the studios.